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Growth & Scale

The team that built your product stays to grow it. Analytics, optimization, infrastructure scaling, and ongoing support from the engineers who wrote the first line of code.

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overviewusers24.8kMRR$47kretention89%50k40k30k20k10kJanMarMayJulSepconversion funnel70%LIVE4.8★★★★★12.4k ratingsinfra load42%

We stay after launch

Most agencies hand off and move on. We do not. The engineers who built your product are the same ones instrumenting analytics, optimizing funnels, and scaling infrastructure when growth exceeds expectations. No handoff to a separate support team. No losing context.

We have helped products go from zero users to hundreds of thousands. We know the infrastructure, monitoring, and optimization it takes to get there without things breaking at 3am on a Saturday.

What we do

From launch to scale

01

Analytics and Attribution

First-party analytics infrastructure that tells you exactly where users come from and what they do inside your product. Event tracking, funnel analysis, cohort breakdowns, and attribution models that do not depend on third-party cookies. We built Grovs, our open-source attribution platform, because we needed this ourselves.

Event trackingFunnelsCohort analysisAttribution
02

App Store Optimization

Keyword research, screenshot design, A/B testing of store listings, and review management. We treat the app store page as a product surface, not an afterthought. Metadata gets updated with every release. Conversion rates are tracked and improved monthly.

KeywordsA/B testingScreenshotsReview management
03

Performance and Infrastructure Scaling

Load testing before traffic spikes, not after. Database query optimization, CDN configuration, caching layers, and auto-scaling policies. When your product gets featured or your campaign goes viral, the infrastructure handles it without manual intervention.

Load testingAuto-scalingCDNDatabase optimization
04

Monitoring and Observability

Application performance monitoring, error tracking, uptime checks, and alerting configured from day one. Custom dashboards that show the metrics that matter to your business, not vanity numbers. Runbooks for every alert so the on-call engineer knows exactly what to do.

APMError trackingAlertingDashboards
05

Release Management

Feature flags, staged rollouts, and instant rollback when something goes wrong. We built Semaphr, our release management tool, because controlled deployments should not require enterprise pricing. Every release is measured against the metrics defined before it shipped.

Feature flagsStaged rolloutsRollbackRelease metrics
06

Technical Due Diligence

Code audits, architecture reviews, and scalability assessments for investors, acquirers, or your own leadership team. An honest evaluation of where the codebase stands, what technical debt exists, and what it would take to support 10x current traffic.

Code auditArchitecture reviewScalability assessment
How it works

Continuous, not one-off

01

Instrument

We add tracking to every meaningful user action. Page views, button clicks, form submissions, API calls, error events. The goal is a complete picture of how people use the product, not a partial one.

02

Measure

Dashboards for the metrics that actually drive your business. Retention by cohort, conversion by source, revenue by segment. Updated daily, reviewed weekly. No vanity metrics, no dashboards nobody looks at.

03

Optimize

Every change is an experiment. A/B tests on onboarding flows, pricing pages, push notification timing, and store listings. We ship the variant that wins and document why the other lost.

04

Scale

When the numbers go up, the infrastructure keeps up. Auto-scaling, load balancing, database replication, and CDN expansion. Planned capacity increases before they become emergencies.

Deliverables

What you get

Analytics infrastructure

Event tracking, funnel definitions, and dashboards set up in your own analytics stack. First-party data that you own and control.

Growth playbook

A documented strategy with prioritized experiments, target metrics for each, and a testing calendar. Updated monthly based on results.

Performance baseline and monitoring

Load test results, latency benchmarks, and alerting thresholds. A clear picture of what the system handles today and what it needs to handle tomorrow.

Release pipeline with feature flags

Controlled rollouts, instant rollback, and per-feature metrics. Every deploy is measurable and reversible.

Monthly growth report

Key metrics, experiment results, infrastructure health, and recommended next steps. A single document that tells you exactly where things stand.

Explore

Other services

01
AI Integration→Production AI systems inside real products. Document intelligence, conversational AI, and workflow automation.
02
Engineering→Senior teams that own the full stack. Mobile, web, APIs, and cloud infrastructure built to ship.
03
Product Design→Research-driven interfaces from discovery to handoff. UX, visual design, and scalable design systems.
Let's talk about your project
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