Designing may be extremely intricate and time-consuming. Still, we hope that we will be able to put everything that we thought founders would get wrong or run into issues within this post. These are general and essential principles that you should be aware of.
Why are you starting a startup?
Since everything around you that you currently experience was made up by people no smarter than you, and you have the power to alter it, you can have an impact on it as well, and you can create something that others can use. So, once you discover it, you will never be the same.
What about design?
Design is about developing and building things that other people can utilize, and removing one word from that phrase, causes it to fail. So, in this article, we're going to look at what design is. What difference does it make? We will go deeply into the ideas of product design, interface design, and visual design. We'll also look at how to do it strategically, even if you have no design expertise and don’t know the design trends, it only takes to be a human being, smart, and put yourself in the shoes of others, in fact, as founder, you definitely need to.
What goes into a great product?
- Great product management
- Great design
- Great engineering
- Great customer support
Table of contents:
- What is design and why does it matter?
- Product design
- Interaction design
- Visual design
What is design and why does it matter?
In a nutshell, it is just these two very simple things, creating things for users that work well and delight them. Those are two, sometimes disparate things as we'll see. There will be times in your startup like perhaps now, perhaps tomorrow that you'll want to start applying these things, well Google's, your friend. Everything in the world that you need to know, it's out there and so the computer is truly just a bicycle for the mind to train and learn.
The other thing that I want to underscore is that we talk about design as the singular thing on its own, but it truly is deeply integrated with this broader picture of how to create great products. It's not just designed on its own, it's how the design interfaces with all the other pieces of the pie. So it takes great product management, in addition to that great design, then engineering, and customer support.
It's all of these things and especially at your stage, don't box yourself in. You have to know that you are the shepherd of your product, and you're going to have to do every single one of these things. The first common misconception is that design is how it looks. It truly is not only about how it looks, but also how it works.
The key thing here is how to create things that are not burdened with non-essentials. It really is about purity, about simplicity, this is a guiding force and everything that we see in the marketplace today. History doesn't repeat, it rhymes, and there's very little ‘totally new’ under the sun. In fact, as designers, you probably shouldn't be spending too much time trying to be extremely novel, because novelty is the opposite of functionality.
So what do I mean by that? Earlier, we talked about form versus function. These were the two Yin and Yang, the opposing forces when you're trying to put together a design. We always want something to be beautiful, to make you feel good, and make the user feel good too, but at the same time, delight is also a part of the novelty. It's that "Hey this is new. I've never seen this before, this is interesting. I want to see more of this. Let me turn the page, let me click next."
At the same time, the function is the thing that’s the stake. If delight is the sizzle and works well as a steak, that's why we're here. We're trying to get something done. Let’s call out Apple for its iPhone notch, that is the definition of form over function, and certainly, it's incredibly novel.