14. AR & VR
Since the release of Civilisations AR, the use of virtual and augmented reality features in mobile software has increased dramatically. Civilisations AR is an augmented reality production from the BBC that serves an educational function in a genuinely amazing way. It lets users interact with ancient artefacts by rotating, moving, and scaling them.
AR and VR are already being used for a variety of applications other than game production, thanks to recent developments in smartphone apps. Virtual reality in education delivers effective hands-on training experiences while being safe and relatively inexpensive, which is especially beneficial to the healthcare, aerospace, military, and industrial areas.
When utilized for online purchasing (enabling users to "try on" an item using their phone), marketing, and home and property tours, augmented and virtual reality can entice clients. Learn more from our article Augmented & Virtual Reality (AR/VR) in mobile apps.
15. Enterprise mobile apps
Enterprise mobile applications are one of the hottest business trends since they allow you to interact remotely with coworkers, employees, or customers via mobile devices. Enterprise apps are excellent tools for controlling and improving corporate operations. The fact that these applications may be used on mobile devices adds to their popularity.
We saw a growth in the number of medium and small firms interested in adopting enterprise mobility into their daily operations to boost productivity, profitability, and stay competitive.
Business model
In 2021, the development of mobile apps was the top priority for organizations and corporations. Are you prepared to plan your needs and create a reliable company mobile app? Here are the details you had to plan in 2021, details that would probably remain factual in 2022 as well.
1. Proposition of value
Customers will not use or purchase an app that does not address their issue. A proposition of value is a list of benefits your product provides to users and why they should pay for it. Let's look at a few mobile app value proposition business model examples:
- Novelty is defined as meeting needs that have never been met before or that have yet to be met.
- Productivity is defined as the efficiency with which a client's business or personal demands are met.
- Price is defined by providing a solution that is less expensive than the current one while maintaining or improving efficiency.
2. Allies
Without forming alliances with other individuals and groups, no firm can exist. As a result, a description of your important partners and cooperation should be included in your business model canvas. This year you had to consider the following forms of partnerships for a mobile startup:
- Co-founders -- Let's pretend that the individual who came up with the concept was a brilliant businessperson or salesperson but lacked a good technical background. They needed the help of a technologist, who served as the CTO and oversaw the technical aspects of the project.
- Contractors -- As you work on the mobile app, you need to sign contracts with organizations that will help you with different areas of the project, such as a software development firm, a marketing agency, a law and accounting firm, and so on.
- Suppliers -- If your digital business was going to be strongly integrated with selling, buying, or making real goods, you needed to form a connection with local suppliers.
Be sure to involve all of the necessary parties to launch a successful business in the future.
3. Resources
To form a mobile app business, you need a specific motor and cognitive property, as well as people and financial resources to build the app. This attribute was referred to as your essential resources in your business model canvas. Consider the following examples:
- Physical things such as equipment, buildings, and transportation are examples of material resources.
- Intellectual property, patents, trademarks, patterns, and databases, are examples of intellectual resources.
- Human resources are the individuals who will help you build your concept. This is especially true for undertakings involving science or creativity.
Money assets, credits, and cash will be employed to finance the development process.
4. Customers
This is when you had to describe your platform's target audience. You should have assessed your potential clients from the standpoint of demographics, interests, and wants when working on this area. The following questions will be of use to you:
- Who are the people who could be interested in your product?
- What are their ages?
- What city do they call home?
- What are their passions?
- What are their necessities?
- What are they afraid of?
- What factors influence their purchase decisions?
- Why should people download your app?
A buyer persona - a thorough description of your ideal customer - should emerge from this investigation. Knowing who your customer is and what his preferences are can help you create a product that is more tailored to his requirements.
5. Relationship with customers
You have to decide how you engage and assist your consumers here. Let's have a look at how this was done.
- Personal assistance involves direct contact between a consumer and a corporate representative.
- Self-service - the corporation does not engage directly with clients but instead provides them with all of the tools they need to do all of their tasks on their own.
- Automated service is a more developed kind of self-service that combines automated technologies such as chatbots with self-service.
- Establishing communities where users may share their expertise is what community is all about. This form also aids the organization in better understanding its clients' wants.
A buyer persona - a thorough description of your ideal customer - should emerge from this investigation. Knowing who your customer is and what his preferences are can help you create a product that is more tailored to his requirements.
6. Activities
How will you reach out to your consumers and provide them with your value proposition? This question may be answered using the key activities section of your business model canvas.
If your organization is all digital, the majority of your efforts was focused on internet marketing strategies (email newsletters, social networks, online advertising, etc). Tangible applications also needed to focus on building physical infrastructures, such as warehouses, distribution centres, and shipping terminals.
7. Sales channels
What strategy did you use to sell your value proposition? The major possibilities for mobile app business models are Android and iOS applications. You might also sell your goods using a website, email marketing, social media, and other methods.
8. Costs
The more budget things you manage, the fewer obstacles you have while constructing your software. Let's go over the costs that undoubtedly occurred:
- Organizational charges –- legal and accounting services to create your firm as a legal organization.
- Required -- everything you need to get your business up and going, including an office and required equipment.
- Hardware - the labour of your software development team, and the upkeep of the web platform are all part of the development costs.
- Employee pay is a part of human resources.
- Advertising and marketing.
We also advise that you to set aside some money for unplanned costs. It's always a good idea to be cautious.
9. Revenue
What were your plans for monetizing your app? Let's have a look at some of the possibilities:
- Selling the value proposition generates revenue (selling the physical goods, commission, subscriptions. etc).
- Advertisement (you could have used your platform to post ads).
- Use of a brand (when your app became a recognizable brand with a registered trademark, you were able to charge for use of the brand).
After you’ve finished making a business plan, you can start thinking about developing your Android or iOS mobile app, so make sure to prepare yourself for this as well with the help of our articles.
